omniture

凱悅天地啟動全新品牌活動 呼喚旅行中的深層連接

2024-01-10 19:50 4573

凱悅酒店集團(tuán)發(fā)布全新凱悅天地品牌宣傳片,攜手騰訊音樂娛樂集團(tuán)舉辦音樂唱享會,鼓勵賓客通過煥新升級的凱悅天地享受更豐富體驗(yàn)、找尋更緊密連接

上海2024年1月10日 /美通社/ -- 凱悅酒店集團(tuán)宣布啟動全新品牌活動,發(fā)布基于煥新的凱悅天地忠誠顧客計(jì)劃的全新凱悅天地品牌宣傳片,鼓勵賓客重新發(fā)現(xiàn)生活中有意義的連接,重新建立與自我、親友以及世界更深層次的互動。凱悅天地的全新會籍禮遇也將為會員提供更具意義的獎勵,帶領(lǐng)賓客感受旅行的變革力量。

過去一年中,隨著全球旅游市場的逐漸復(fù)蘇,各種隔閡與障礙日漸消弭。國內(nèi)市場的逐步回暖,以及重大節(jié)假日期間的出游熱潮,無疑展現(xiàn)出人們對旅游出行的高漲熱情。與此同時(shí),越來越多的旅行者對探索生活的渴望日益增加,希望通過深度旅行重建有意義的連接,獲得身心的慰藉。

作為酒店行業(yè)的先鋒,凱悅酒店集團(tuán)關(guān)注每一位賓客與員工的福祉,致力于在奢華、生活方式和休閑領(lǐng)域?yàn)橘e客提供卓越服務(wù),并為他們創(chuàng)造有益身心健康的體驗(yàn)。正如人們重新開始遇見多姿多彩的生活,遇見形形色色的人,凱悅希望賓客能在此遇見真實(shí)的自我,找尋生活的真諦。由此,凱悅酒店集團(tuán)開啟了全新升級的凱悅天地忠誠顧客計(jì)劃大中華區(qū)品牌宣傳活動。活動旨在為賓客打造一個(gè)與自我、親友乃至世界重建連接的契機(jī),讓人們在其中獲得難忘的旅行體驗(yàn)。

凱悅酒店集團(tuán)大中華區(qū)商務(wù)副總裁黃勤輝表示:"此次品牌宣傳活動是對于集團(tuán)專注于奢華、生活方式、休閑、忠誠顧客計(jì)劃及身心靈健康幾大領(lǐng)域戰(zhàn)略的巧妙延申。我們將在中國市場開展形式多樣的系列活動,包括全新品牌宣傳片及獨(dú)家線下唱享會等。此次升級不僅為廣大消費(fèi)者帶來了更具吸引力的凱悅天地會員禮遇,也深刻體現(xiàn)了凱悅品牌的理念。同時(shí),我們也希望能夠?yàn)榘I(yè)主和客戶在內(nèi)的所有相關(guān)方創(chuàng)造更多價(jià)值。"

全新品牌宣傳片上線,傳達(dá)旅行重塑深層連接的愿景

此次發(fā)布的全新品牌宣傳片聚焦于一對關(guān)系疏離的父子。短片講述了他們通過旅行打開心結(jié)、重新找尋到彼此之間的情感紐帶,最終重建連接的故事。這不僅是一次旅行的記錄,更是一次心靈的尋覓。凱悅希望以這對父子的故事為切入點(diǎn),引導(dǎo)觀眾敞開心扉,回憶過往生活中逐漸疏遠(yuǎn)、淡忘或曾有隔閡的關(guān)系,鼓勵人們通過旅行體悟別處生活,讓生活重逢心中自在,并傳達(dá)希望旅行者在旅行中建立和加深與自我、與親友、與世界的連接的愿景。


凱悅天地全新品牌宣傳片下載連接

與騰訊音樂娛樂強(qiáng)強(qiáng)聯(lián)手,打造唱享會重建彼此連接

凱悅酒店集團(tuán)秉承"我們關(guān)愛每一個(gè)人,讓他們盡善盡美顯真我"的信念,通過酒店體驗(yàn)讓賓客感受到關(guān)愛。而騰訊音樂娛樂集團(tuán)作為中國在線音樂服務(wù)的開拓者,其品牌價(jià)值主張強(qiáng)調(diào)音樂與人的連接,通過"一站式"的音樂娛樂平臺,讓用戶可以享受多元的音樂服務(wù)——音樂不止于聽,還可以演唱并將作品分享給朋友。

音樂與旅行一樣,不分國界,跨越文化,都能幫助人們實(shí)現(xiàn)更好的連接。這與凱悅的信念不謀而合。音樂是一種超越言語的情感表達(dá),人們在共享美妙旋律之時(shí),能夠感受彼此的共鳴。音樂也能為人們搭建起溝通的平臺,喚起相互的關(guān)心與理解,讓彼此關(guān)系更加牢固。因此,凱悅與騰訊音樂娛樂將共同呈現(xiàn)系列音樂唱享會,希望通過音樂跨越不同文化背景,尋找深入人心的情感共鳴,重建彼此的連接。

本次凱悅與騰訊音樂攜手合作,將邀請新生代獨(dú)立唱作人,在全國不同的凱悅旗下酒店舉辦一系列音樂唱享會。他們的音樂作品寄托著浪漫與理想主義,將音樂與其他藝術(shù)語言融合,構(gòu)造立體、夢幻又通感的世界;也常常透徹剖析人們的精神世界,引領(lǐng)聽眾更坦蕩地直面內(nèi)心,建立和心的連接。

首場唱享會將于2024年1月26日在廈門安達(dá)仕酒店舉行,屆時(shí)音樂人陳婧霏將利用她奇妙的音樂世界來喚起來賓內(nèi)心對生活的熱情。此次系列唱享會面向凱悅天地最核心的忠誠客戶,基于凱悅旗下酒店專屬而奢華的線下空間,以契合凱悅品牌藝術(shù)人文氣質(zhì)的Live音樂為載體,為凱悅天地會員打造獨(dú)一無二的非凡體驗(yàn)。活動將以音樂和暢聊的形式進(jìn)行,通過音樂的力量深度探尋與自我的連接、與親友的紐帶、以及與世界的聯(lián)系。

此次品牌活動鼓勵賓客在凱悅天地中自由探索更多豐富的體驗(yàn),通過奢華、生活方式或休閑舒心的旅行,獲得身心的治愈。煥新升級的凱悅天地也將為賓客提供更多進(jìn)階獎勵,會員可通過獲享積分兌換未來住宿,或選擇套房升級以提升住宿體驗(yàn),還可以兌享豐富的活動體驗(yàn)。此外,會員還有機(jī)會與親友分享禮遇,在享受酒店優(yōu)質(zhì)體驗(yàn)的同時(shí)加深彼此間的連接。

"凱悅"一詞在文中泛指凱悅酒店集團(tuán)及一間或多間附屬公司。

关于腾讯音乐娱乐集团

腾讯音乐娱乐集团(简称"腾讯音乐娱乐")是中国在线音乐娱乐服务开拓者,提供在线音乐和以音乐为核心的社交娱乐两大服务。腾讯音乐娱乐在中国有着广泛的用户基础,拥有目前国内市场知名的四大移动音乐产品:QQ音乐、酷狗音乐、酷我音乐和全民K歌。腾讯音乐娱乐为用户提供多元化的音乐社交娱乐产品,打造"发现、听、唱、看、演出、社交"在内的全场景音乐体验,让用户能参与到音乐的创作、欣赏、分享和互动中。通过"一站式"的音乐娱乐平台,用户可以在多场景间无缝切换并享受多元的音乐服务——音乐不止于听,还可以演唱并将作品分享给朋友,或者切换到直播,观看知名主播演唱心仪的音乐作品。腾讯音乐娱乐将一直致力于用科技创造音乐无限可能,让更多的用户能够参与到音乐的创作、欣赏、分享和互动中。

关于凯悦天地

凯悦天地是凯悦旗下屡获殊荣的忠诚顾客计划,在全球范围内覆盖多个系列酒店:永恒经典系列,包括柏悦酒店(Park Hyatt)、君悦酒店(Grand Hyatt)、凯悦酒店(Hyatt Regency)、Hyatt、Hyatt Vacation Club、凯悦嘉轩酒店(Hyatt Place)、凯悦嘉寓酒店(Hyatt House)以及逸扉(UrCove);创意无限系列,包括Miraval、阿丽拉(Alila)、安达仕酒店(Andaz)、桐森酒店(Thompson Hotels)、Dream Hotels、凯悦尚萃酒店(Hyatt Centric)以及凯悦嘉荟(Caption by Hyatt);独立品牌系列,包括凯悦臻选(The Unbound Collection by Hyatt)、凯悦悠选(Destination by Hyatt)和凯悦尚选(JdV by Hyatt);以及畅享度假系列,包括the Impression by Secrets、凯悦乐家(Hyatt Ziva)、凯悦奇乐(Hyatt Zilara)、Zoëtry Wellness & Spa Resorts、Secrets Resorts & Spas、Breathless Resorts & Spas、Dreams Resorts & Spas、Hyatt Vivid Hotels & Resorts、Alua Hotels & Resorts和Sunscape Resorts & Spas。通过凯悦官方渠道直接预订的会员可享受个性化的服务及独家礼遇,包括尊荣宾客服务、客房升级、丰富多样的康体体验、电子门卡和会员专享优惠。凯悦天地为全球超过4000万会员提供包括酒店房晚、餐饮与水疗服务,以及FIND平台健康体验项目;除此之外,会员还可享受凯悦忠诚旅客计划战略联盟合作伙伴包括与美国航空(AAdvantage)、全球奢华精品酒店(SLH)以及Lindblad Expeditions提供的特殊礼遇。旅客可以通过凯悦官网免费加入凯悦天地,或下载苹果版和安卓版凯悦天地应用程序了解更多信息。

关于凯悦酒店集团

凯悦酒店集团总部位于美国芝加哥,是全球著名的酒店集团。凯悦的信念是"关爱每一个人,让他们尽善尽美显真我"。截至2023年9月30日,凯悦在全球六大洲超过76个国家和地区拥有1,300余间酒店和一价全包酒店及度假村。凯悦旗下拥有四大酒店系列:永恒经典系列,包括柏悦酒店(Park Hyatt)、君悦酒店(Grand Hyatt)、凯悦酒店(Hyatt Regency)、Hyatt、Hyatt Vacation Club、凯悦嘉轩酒店(Hyatt Place)、凯悦嘉寓酒店(Hyatt House)、Hyatt Studios和逸扉(UrCove);创意无限系列,包括Miraval、阿丽拉(Alila)、安达仕酒店(Andaz)、桐森酒店(Thompson Hotels)、Dream Hotels、凯悦尚萃酒店(Hyatt Centric)和凯悦嘉荟酒店(Caption by Hyatt);独立品牌系列,包括凯悦臻选(The Unbound Collection by Hyatt)、凯悦悠选(Destination by Hyatt)和凯悦尚选(JdV by Hyatt);以及畅享度假系列,包括Impression by Secrets、凯悦乐家(Hyatt Ziva)、凯悦奇乐(Hyatt Zilara)、Zoëtry Wellness & Spa Resorts、Secrets Resorts & Spas、Breathless Resorts & Spas、Dreams Resorts & Spas、Hyatt Vivid Hotels & Resorts、Alua Hotels & Resorts和Sunscape Resorts & Spas。此外,凯悦的子公司还运营着凯悦天地忠诚顾客计划、ALG Vacations、全球性旅游平台Mr & Mrs Smith、Unlimited Vacation Club、目的地服务管理公司Amstar DMC和技术服务公司Trisept Solutions。如需更多信息,请访问www.hyatt.com

Forward-Looking Statements

Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.  Our actual results, performance or achievements may differ materially from those expressed or implied by these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as "may," "could," "expect," "intend," "plan," "seek," "anticipate," "believe," "estimate," "predict," "potential," "continue," "likely," "will," "would" and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by us and our management, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, but are not limited to, general economic uncertainty in key global markets and a worsening of global economic conditions or low levels of economic growth; the rate and the pace of economic recovery following economic downturns; global supply chain constraints and interruptions, rising costs of construction-related labor and materials, and increases in costs due to inflation or other factors that may not be fully offset by increases in revenues in our business; risks affecting the luxury, resort, and all-inclusive lodging segments; levels of spending in business, leisure, and group segments, as well as consumer confidence; declines in occupancy and average daily rate; limited visibility with respect to future bookings; loss of key personnel; domestic and international political and geo-political conditions, including political or civil unrest or changes in trade policy; hostilities, or fear of hostilities, including future terrorist attacks, that affect travel; travel-related accidents; natural or man-made disasters, weather and climate-related events, such as earthquakes, tsunamis, tornadoes, hurricanes, droughts, floods, wildfires, oil spills, nuclear incidents, and global outbreaks of pandemics or contagious diseases, or fear of such outbreaks; the pace and consistency of recovery following the COVID-19 pandemic and the long-term effects of the pandemic, additional resurgence, or COVID-19 variants, including with respect to global and regional economic activity, travel limitations or bans, the demand for travel, transient and group business, and levels of consumer confidence; the ability of third-party owners, franchisees, or hospitality venture partners to successfully navigate the impacts of the COVID-19 pandemic, any additional resurgence, or COVID-19 variants or other pandemics, epidemics or other health crises; our ability to successfully achieve certain levels of operating profits at hotels that have performance tests or guarantees in favor of our third-party owners; the impact of hotel renovations and redevelopments; risks associated with our capital allocation plans, share repurchase program, and dividend payments, including a reduction in, or elimination or suspension of, repurchase activity or dividend payments; the seasonal and cyclical nature of the real estate and hospitality businesses; changes in distribution arrangements, such as through internet travel intermediaries; changes in the tastes and preferences of our customers; relationships with colleagues and labor unions and changes in labor laws; the financial condition of, and our relationships with, third-party property owners, franchisees, and hospitality venture partners; the possible inability of third-party owners, franchisees, or development partners to access the capital necessary to fund current operations or implement our plans for growth; risks associated with potential acquisitions and dispositions and our ability to successfully integrate completed acquisitions with existing operations, including with respect to our acquisition of Apple Leisure Group and Dream Hotel Group and the successful integration of each business; failure to successfully complete proposed transactions (including the failure to satisfy closing conditions or obtain required approvals); our ability to successfully execute on our strategy to expand our management and franchising business while at the same time reducing our real estate asset base within targeted timeframes and at expected values; declines in the value of our real estate assets; unforeseen terminations of our management or franchise agreements; changes in federal, state, local, or foreign tax law; increases in interest rates, wages, and other operating costs; foreign exchange rate fluctuations or currency restructurings; risks associated with the introduction of new brand concepts, including lack of acceptance of new brands or innovation; general volatility of the capital markets and our ability to access such markets; changes in the competitive environment in our industry, including as a result of the COVID-19 pandemic, industry consolidation, and the markets where we operate; our ability to successfully grow the World of Hyatt loyalty program and Unlimited Vacation Club paid membership program; cyber incidents and information technology failures; outcomes of legal or administrative proceedings; and violations of regulations or laws related to our franchising business and licensing businesses and our international operations;; and other risks discussed in the Company's filings with the U.S. Securities and Exchange Commission ("SEC"), including our annual report on Form 10-K and our Quarterly Reports on Form 10-Q, which filings are available from the SEC. These factors are not necessarily all of the important factors that could cause our actual results, performance or achievements to differ materially from those expressed in or implied by any of our forward-looking statements.  We caution you not to place undue reliance on any forward-looking statements, which are made only as of the date of this press release. We undertake no obligation to update publicly any of these forward-looking statements to reflect actual results, new information or future events, changes in assumptions or changes in other factors affecting forward-looking statements, except to the extent required by applicable law. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.

消息來源:凱悅酒店集團(tuán)
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